TL;DR
Most email copywriting fails because it’s lazy and boring. Don’t be lazy. Don’t be boring.
Avoid spam words that kill deliverability—find the full list here.
Stop copying stale templates used by thousands of marketers. Be original. Be bold.
Use AI tools like ChatGPT with prompts such as “Hemingway mode” to craft no-fluff, high-impact emails.
Your mission is to jolt leads out of their stupor. Be sharp. Be better.
Introduction
Let’s face it: most email marketing copywriting is garbage. It’s repetitive, generic, and screams, “I didn’t try.” Leads see dozens of emails like this every day, and they hit delete faster than you can say “unsubscribe.”
So, what’s the solution? Write email copy that slaps your prospects awake. Bold, sharp, and unapologetically different. Forget safe templates or last year’s tricks—if your emails don’t grab attention, they’re invisible.
Why Most Email Copywriting Fails
Here’s the cold, hard truth: marketers get lazy. They rely on overused templates, toss in a canned pitch, and hope for the best. That’s why their email copywriting examples are collecting dust in trash folders.
Why Copying Kills Campaigns:
Zero Originality: If your email looks like everything else, it’s dead on arrival.
Diminished Impact: Tactics that worked last year? They’re tired now.
Missed Connection: Leads can sniff out a templated pitch faster than you think.
If you want results, originality isn’t optional—it’s essential.
Wake Your Leads Up: The Art of Pattern Interrupts
Your audience isn’t just bored; they’re checked out. Pattern interrupts are how you snap them out of their email coma. Think of them as the digital elbow in the ribs.
How to Create Pattern Interrupts:
Flip the Script: Say something unexpected to break their autopilot mode.
Be Provocative: Challenge their assumptions and make them stop scrolling.
Cut the Fluff: Every single word in your email needs to earn its place.
Example Email:
Subject Line:
“This might piss you off, {{First Name}} (but it’s worth it).”
Body:
Hey [First Name],
What you’re doing right now? It’s not working—and deep down, you know it.
I won’t waste your time. Here’s the one thing that will actually make a difference: [insert bold one-liner solution].
Got five minutes to talk? Hit reply. If not, feel free to delete this email.
[Your Name]
Disclaimer: This is meant to challenge conventions, not be a cookie-cutter solution. The point is to grab attention, not play it safe.
Stop Copying. Start Creating.
If your idea of “strategy” is following what some self-proclaimed email copywriting guru told you, you’ve already lost. Most marketers recycle the same bland templates—and it shows.
Why You Need to Be Different:
Lazy Is Loud: Generic emails blend into the noise.
Original Wins: Fresh ideas make prospects take notice.
It’s More Rewarding: Breaking away from the pack doesn’t just feel good—it works.
Forget the “safe” route. Write like you actually care about getting results.
Rules for Edgy, Effective Copy
Being bold doesn’t mean being reckless. Great email marketing copywriting is calculated. Here’s how to strike the right balance:
Know Your Audience: Understand their pain points and speak directly to them.
Avoid Spam Words: Words like “free” or “limited time” can tank your deliverability. Find and avoid the full list of offenders.
Write Like a Human: Lose the robotic, corporate tone. Write like a real person.
Be Direct: Don’t dance around your message. Say what you mean—fast.
Your Secret Weapon: Hemingway Mode
Struggling to cut the fluff? Use ChatGPT with the prompt: “Write this in Hemingway mode.” It strips down your copy, leaving only the sharp, impactful essentials. Think of it as your no-BS editor.
Optimize, Test, and Repeat
Even the boldest emails can improve. If you’re not tweaking and testing, you’re leaving money on the table.
Here’s What to Test:
Subject Lines: If they don’t open it, nothing else matters.
CTAs (Calls-to-Action): Make them impossible to ignore—short, clear, and direct.
Metrics That Matter: Focus on open rates, click-through rates (CTR), and conversions. Vanity metrics? Forget them.
Conclusion
If your email copywriting doesn’t grab attention, it’s already dead. Stop being boring. Stop being safe. Write like you want to be remembered.
Your leads are buried in mediocre pitches. Your job? Deliver the one email that stands out, grabs their attention, and makes them care. Be bold. Be real. Be different.
